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About Us
WHAT IS SWAT?
WHAT IS SWAT?
WHAT IS SWAT?
SWAT stands for Strength Will Always Triumph. It’s more than a name—it’s a philosophy. We believe that true strength comes from resilience, self-awareness, and a connection to your body. SWAT Movement is a transformative system designed to guide high performers, nurturers, and driven professionals toward physical, mental, and emotional harmony.
VISION
WHAT IS SWAT?
WHAT IS SWAT?
Our vision is a world where strength is redefined—not as relentless effort, but as the ability to align with your true self, heal from past trauma, and thrive with purpose. We aim to be a leader in holistic fitness, bridging the gap between movement and mental well-being to create lasting transformation in every life we touch.
MISSION
WHAT IS SWAT?
MISSION
Our mission is to educate through quality human movement coaching. To encapsulate all that is human nature (mind, body and soul) of each individual and guide them to positive change.
SWAT is a Movement! At SWAT Movement, our mission is to empower individuals to reclaim their strength, heal from within, and achieve balance in their lives.
Our mission is to educate through quality human movement coaching. To encapsulate all that is human nature (mind, body and soul) of each individual and guide them to positive change.
SWAT is a Movement! At SWAT Movement, our mission is to empower individuals to reclaim their strength, heal from within, and achieve balance in their lives. Through a trauma-informed approach, we combine movement, breathwork, and intentional guidance to help our clients break free from cycles of pain, burnout, and emotional disconnection.
Education and movement are our superpowers.
visionary
My name is Rachelle Maatouk, and I have dedicated over 25 years to the fitness industry, with more than 15 of those as a coach, mentor, and guide. Along the way, I’ve learned the truths and challenges that come with this domain—and I am passionate about reshaping the industry for the better.
I've been a competitive athlete in Powerlifting, Body Building, Strongman and CrossFit for the majority of my life. I've also been on the end of dealing with mental health, PTSD, and all the aspects that come with severe childhood trauma. My experiences have shaped my nuance to coaching and have helped build a more personalized and unique approach to the health and fitness industry.
At SWAT Movement, my mission is to break the mold of cookie-cutter solutions in health and fitness. Humans are complex, multifactorial beings with physical, mental, and emotional layers that cannot be addressed by one-size-fits-all approaches. My work centers on holding a higher standard—educating, empowering, and guiding individuals to discover their own paths to healing, strength, and success.
But let’s be clear: my approach is not soft or easy. True healing and growth come through intensity, commitment, and challenging the mind and body to go beyond their perceived limits. SWAT Movement incorporates dynamic intensity that pushes your physical boundaries while honoring the body’s need for recovery and balance. It’s about creating real, lasting change that strengthens you from the inside out—mentally, emotionally, and physically.
My coaching philosophy is simple: success isn’t about holding onto clients—it’s about helping them find the path that works best for their unique needs. True empowerment means giving people the tools, confidence, and education to thrive, no matter where their journey takes them. Creating independence in an individual will allow for continuous growth and success.
On a deeper level, my life’s mission is to help individuals heal trauma, restore balance, and rebuild resilience through movement and breathwork. There’s more to movement than just muscles, and more to muscles than just motion. I believe in unconventional, trauma-informed methods that honor the mind-body connection and address the root causes of pain and dysfunction.
"I help driven but overworked, high-achieving but burnt-out, strong but in chronic pain, and fierce yet silently suffering individuals redefine strength, regain energy, and gain clarity through tailored movement, breathing mechanics, and behavior remodeling (without sacrificing their goals or falling into self-sabotage)."
Everyone is unique and deserves a tailored, compassionate approach that respects their journey.
If you’re ready to embrace challenge, face intensity, and transform your life—physically, mentally, and emotionally—join me. Together, we will reshape your world and redefine what true strength really means.
