About Us
WHAT IS SWAT?
WHAT IS SWAT?
WHAT IS SWAT?
SWAT is a movement. A way to unite all fitness professionals who seek to help humans become better versions of themselves, through health and fitness.
At SWAT, we stand for unity- Strength within ALL Tribes.
It is fair to say that every individual coach/tribe/gym in the fitness space have their own unique style, methods and evidence-based s
SWAT is a movement. A way to unite all fitness professionals who seek to help humans become better versions of themselves, through health and fitness.
At SWAT, we stand for unity- Strength within ALL Tribes.
It is fair to say that every individual coach/tribe/gym in the fitness space have their own unique style, methods and evidence-based success. Each have their distinctive target markets suited to their style and methods of training AND the best are truly invested in the vision to help better people’s li through health and fitness.
At SWAT we believe anything can work for anyone, but not everyone. So if one method suits an individual but not another (and your goal is to truly help your community) you have the power to direct them to the right tribe and method for that individual, with the confidence they will be guided successfully.
We want all to find their tribe!
At SWAT we refuse to conform to the stigma that different styles of exercise and training must be segregated, or that one is superior to another. At SWAT, there is no need for “cliques” or “conformity,” as we are accepting to all needs. Whether you are a CrossFitter, Powerlifter, Bodybuilder, runner, boxer, fitness junky or the average Joe just looking to get healthy and fit, we pride ourselves on seeking the right place for our communities needs to be personalised, adapted and we work together towards the common goal of helping humans through health and fitness.
VISION
WHAT IS SWAT?
WHAT IS SWAT?
Our vision is to provide our community with the opportunity to unite through the common goal of health and fitness.
By bringing together all the best training methodologies, all like-minded health professionals, gyms, tribes, fitness centres and providing coaches who are specialists in their fields to shine. We aim to enrich our communitie
Our vision is to provide our community with the opportunity to unite through the common goal of health and fitness.
By bringing together all the best training methodologies, all like-minded health professionals, gyms, tribes, fitness centres and providing coaches who are specialists in their fields to shine. We aim to enrich our communities with the suited knowledge, training and guidance both physical and mental, for their individual needs.
As we are welcoming to all styles of training, we create the ability for success, regardless the goal, regardless the tribe.
We are adaptive and forever evolving. We aim to continuously educate, empower and drive our community to improve their overall health and wellbeing.
MISSION
WHAT IS SWAT?
MISSION
Our mission is to educate through quality human movement coaching. To encapsulate all that is human nature (mind, body and soul) of each individual and guide them to positive change.
SWAT is a Movement! Like-minded tribes in the fitness spaces united. An alliance of the best coaches, training facilities and health professionals, with the c
Our mission is to educate through quality human movement coaching. To encapsulate all that is human nature (mind, body and soul) of each individual and guide them to positive change.
SWAT is a Movement! Like-minded tribes in the fitness spaces united. An alliance of the best coaches, training facilities and health professionals, with the common goal of helping make change in people’s life through health and fitness. Education and movement are our superpowers.
visionary
My name is Rachelle Maatouk and I have been actively in the fitness industry for over 25years.
As a coach for over 15 of those years, I have come to learn the truths within this domain. I am passionate to educate and empower our health and fitness community.
Every good coach/trainer/mentor wants the best for their clients. They wish to empower, educate and provide success for them. They battle hard to stand strong in a very diverse and cut throat industry that can knock down the good guy who won’t sell their soul just to make a buck.
I'm on a mission to break the fitness industry social construct, that is, we can solve individual issues with a cookie cutter recipe - we cannot. The human is multifactorial, with both physical and psychological components at play. We need to hold a higher standard in the fitness space. Help the general public know the truths and remove the fallacies holding them back from true success.
Over the years I’ve seen clients come and go, explore other options, trainers and methods. Some return, some find what suits them best. And that should be the goal. Allow our communities to find what works best for them, what suits their needs BUT with the certainty and confidence that they will attain a high standard, be educated and will be guided successfully. It may be hard to give up a client, but if you’re truly passionate about people’s health and wellbeing, then it would be worse seeing them fail and never find their way.
My vision is to stop the segregation, stop the battle of the best coaches/gyms, stop the industry turning on each other and allow the true united goal of having individuals succeed in health and fitness, their best way. I want to provide a space that shows off those with the same goal, to help the world through health and movement. Provide the right service, for the right person. Lead the community to success by the approach of uniting all tribes, allowing for individuality, unique methods, specialisation and then directing our communities to the best suited tribe.
I truly believe I can empower our community to unite. We all can have a place in the fitness space.
More importantly I have a life mission. To help heal, treat trauma and better our world through quality human movement, unconventional methods and knowledge that can be applied. There's more to movement than just muscles and there's more to muscles than just movement.
Everyone is unique and should be tailored individually and specifically to their needs.
Join me to learn more.
